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Gramo at Bylarm
Artificial intelligence and gender equality in the music industry are among the topics Gramo will highlight at this year's conference
By:larm will be held this year between September 14 and 16 in Oslo. The music conference is Scandinavia's largest and one of the capital's most important music festivals. As in previous years, the program consists of lectures, seminars and panel discussions during the day, and concerts in the evening. Around 1,000 industry professionals are expected to attend, in addition to a large number of bands, artists and audience members.
Gramo will present three sessions during this year's program: "AI will change everything", "No more touching - how to fix gender equality in the music industry?" and "Your rights, new income".
Artificial intelligence and the music industry
In "AI will change everything", researcher Daniel Johansson and lawyer Silje Strandengen discuss how artificial intelligence will affect the music industry. It is already apparent that the revenue from music ends up with the big tech companies rather than the artists. Johannsson and Strandengen will problematize this and try to answer the necessary questions about the effects of artificial intelligence on the music industry. The lecture is presented by Gramo in collaboration with GramArt.
Taking gender equality seriously
"Men still dominate the music industry. Why is that?" The question was raised during this year's Spellemann awards, when only male artists were nominated in the "song of the year" category. During Bylarm, Gramo, in collaboration with Balansekunst and Akks, invites you to a panel discussion on the topic. Panelists are: Samsaya Sampda Sharma; songwriter, artist and deputy chair of NOPA, Lena Midtveit; MD of Sony, Emily-Madelen Harbakk aka Gucci Caliente; producer and songwriter and George Ofori, music journalist, DJ, speaker.
The conversation will be moderated by host, DJ and music critic Christine Dancke.
Securing artists' copyright
Gramo's role is to ensure that artists, musicians and record labels are paid when their recorded music is used on the radio or in the public domain. But what about photos and concert footage filmed by fans and posted on social media? During the session "Your rights, new income", Mark Isherwood from DDEX explains how this technology makes it possible to identify content from different platforms and ensure that creators and rights holders get paid. The session is presented by Gramo, Tono and NEMAA.
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