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20.9.23

Large variation in the proportion of Norwegian music on the radio

The proportion of Norwegian music on the individual radio channels varies from 50.9 percent on NRK P1 to 5.6 percent on Radio Norge.

Photo by Vidar Nordli-Mathisen / Unsplash

This is shown in the annual statistics for radio play, which are published by Gramo. Norwegian music is defined there as "music released by a Norwegian record label or with a Norwegian master owner".

Highest share in NRK_200D↩

NRK 's many district channels have the highest overall Norwegian share with 52.7 percent. NRK P1 and NRK P3 are also just above 50 percent, while NRK P2 is slightly below with 47.4.

Artists such as Julie Bergan, Chris Holsten, Dagny and Kygo have been frequently played, and both NRK P13 and NRK Super have Norwegian-language songs as their most played in the past year, with "Maria" by Michelle Ullestad and "Robot Reidar" by Heidi Solheim respectively.

Lower share of Norwegian in the commercial channels‍

A Norwegian-language song was also the most played in P4 in 2022. "Den Fineste Chevy´n" by Halva Priset and Maria Mena topped the list. Otherwise, the share of Norwegian music is significantly lower at P4 than at the state broadcaster, with 27.4 percent.

Better than before, but still the lowest....

The lowest Norwegian share is found on Radio Norway. However, the Norwegian share of 5.6 percent is an increase from 2021 and 2022, where 3.4 percent of the music played was Norwegian. It is artists such as Dagny, A-HA and Chris Holsten who have managed to find their place among the most played songs on Radio Norge.cf_200D↩.

- The share of Norwegian music has remained fairly stable over time, if we look at total playing time, with a share of between 40 and 45 percent.Previously, it was a requirement that radio stations had to play at least 35 percent Norwegian music, but after the introduction of DAB, this condition was dropped. Nevertheless, we see that NRK is maintaining and increasing its self-imposed Norwegian share," says Kim Skarning Andersen, CEO of Gramo.

Norwegian, American and British XCf_200D↩

Overall, and across all radio channels, the Gramo statistics show a Norwegian share of 40 percent. Not surprisingly, music from the USA and the UK follows, with 30.8 and 17.1 percent respectively. Music from our Nordic neighbors accounted for a total of 5.75 percent of the music played on the radio in 2022.

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